Who are Sold in a Day

Sold in a Day are a Leeds-based property company.

What services do Sold in a Day provide?

Sold in a Day claim to buy property for cash.

What is the buying process for Sold in a Day?

Sold in a Day’s website suggests a 5-step process.

Step 1: Contact Sold in a Day and provide some basic information about your property in order to receive a free quote.

Step 2: You will be visited at home in order to assess your property. It’s not clear from the website who will visit, whether it’s a Sold in a Day employee, a valuer, a surveyor or someone else.

Step 3: Based on their industry knowledge, market research and professional valuations, Sold in a Day say they will make you a fair offer.

Step 4: If you accept their offer, they will appoint a solicitor for you.

Step 5: Once the legal work has been completed, Sold in a Day say they will find a date and time that suits your needs to set up the exchange.

How much below market value do Sold in a Day offer?

The Sold in a Day website talks about achieving ‘an incredible price’ and an illustration on the homepage suggests you might achieve 80% of market value. However, we couldn’t find anywhere on the website where Sold in a Day explicitly say what level of discount they will apply to your offer.

Pros & Cons of Sold in a Day

Sold in a Day - Positives

  • UK-based company
  • Positive Trustpilot score of 4.6/5

Sold in a Day - Negatives

  • Sold in a Day make some grand claims on their website – such as having spent over £94 million of their own money buying property for cash – but their company accounts don’t appear to back up those claims.
  • Some of the more negative customer reviews question whether the large number of positive reviews are genuine.
  • The large number of positive customer reviews don’t seem to correlate with the company’s financial ability to buy properties.
  • There are some ‘award’ type graphics on Sold in a Day’s website that may be misleading. Two of them – which don’t actually seem to to relate to real awards – are dated 2018 and 2019, but Sold in a Day wasn’t established as a company until June 2020. The third one claims 50 years of experience, but again their company has only been in business for 5 years.
  • Sold in a Day are listed on the ‘Get Agent’ website as an estate agency based in Leeds. The profile also suggests that Sold in a Day and an estate agency called Ready Steady Sold Ltd are the same company. It says over the last 6 months Sold in a Day have listed 83 properties and we found 52 properties currently listed with them on Rightmove. This may make homeowners question how many – if any – properties Sold in a Day buy themselves.
  • One of the reviews on Get Agent suggests that Sold in a Day listed their property for less than market value on Rightmove with informing the property owner. There are other similar reviews for Sold in a Day/Ready Steady Sold Ltd on Trustpilot, with multiple homeowners saying their property was put on the open market without their consent

Is Sold in a Day legit? - Our verdict

Our biggest concern with Sold in a Day is a lack of transparency.

They make several big claims on their website, but their company accounts just don’t seem to back them up. They claim to have bought more than 700 properties in the last year, but their company accounts suggest this simply isn’t possible. They may have sold a significant number of properties as an estate agency or brokering service, but that is not  the same as having bought more than 700 properties. The average UK property price is currently just under £270,000. To buy 700 properties would cost the company an average of £189 million. According to their most recent accounts, Sold in a Day have just £260,000 in assets. The company also filed dormant company accounts between 2020 and 2023.

There are other areas of their website that concern us. On their homepage, they feature three award-looking graphics. Two of the award-looking graphics are rosettes with the years 2018 and 2019 on them. It is unclear what some of the text on the rosettes says, but they don’t appear to be genuine awards. The third is a medal-looking graphic with ’50 years experience’ written in it. Customers may well feel all three graphics are misleading. Sold in a day was not established until 2020, so to have rosettes for 2018 and 2019 may be considered dishonest. It’s also impossible for the company to have 50 years’ experience when it’s only been in existence for 5 years.

It’s unclear whether Sold in a Day buy any properties directly, but it is clear from their customer reviews and their presence on Get Agent and Rightmove that they do list properties on the open market, targeting both investors and average buyers. What’s more, those who have experienced the estate agency service have left some pretty damning reviews.

Any company that is not buying your property directly with their own cash funds will be unable to offer you any certainty around speed or price, or even that they’ll be able to find a buyer for your property. In reality, you’ll be no better off than selling with a high street estate agent, but you will still likely be expected to sell at below market value.

The only way to get any level of speed or certainty is to sell to a genuine cash property-buying company who will buy your property directly with their own cash funds. If you’re unable to accept a below market value offer from a genuine company, we would always advise that you stick with a proactive local high street estate agent. This is because the property-buying industry is unregulated and there are a number of rogue companies out there taking advantage of homeowners. We have written an article to help homeowners avoid falling prey to unscrupulous practices, which you can read here.

Are Ready Steady Sell any good?

It is unclear how many properties, if any, Sold in a Day buy themselves. It’s therefore unclear how quickly you can expect a sale with them to complete.

Without any guarantees around speed, price or sale success, you’ll be no better off than selling via a normal high street estate agent, but are likely to achieve a lower price.

If you need a quick or guaranteed property sale, the only way to get any certainty is to sell directly to a genuine cash property-buying company that will purchase your property exclusively with their own cash funds. Any company relying on investors, mortgages or property websites like Rightmove will offer no advantage over using a high street estate agent, yet you’ll usually walk away with significantly less than market value for your property.

It’s also important to be aware that if a company lists your property on Rightmove and is not successful in selling it, it will impact how much you’re able to achieve for your property via other methods of sale, eg. via auction or sale to a genuine cash home-buying company.

Sold in a Day customer feedback - Real ratings from Trustpilot

Most praised aspects

  • Speed of sale: This is the most consistent praise. Many reviewers reported completing their sales within 2 to 4 weeks, with some distress sales or urgent cases completing even faster.
  • High-Quality Communication: Specific staff members are repeatedly called out for being proactive, approachable, and keeping sellers updated throughout what is usually a stressful process.
  • Stress Reduction: Customers who had previously struggled with traditional estate agents or had sales fall through multiple times praised the company for providing a hassle-free and reliable alternative that offered peace of mind.

Most common complaints

  • Below market value offers: As is standard for property buying services, some reviewers noted that the offers received were significantly lower (often cited between 75-85%) than what they might have achieved on the open market.
  • Failed or withdrawn offers: A small subset of negative reviews mentions the company withdrawing interest or being unable to proceed after an initial offer was made, sometimes after several weeks of waiting.
  • Initial pressure: Some users felt the initial approach was a bit over-promising or that the team was primarily interested in those in desperate situations, leading to a perception of “typical salesman” tactics by a few dissatisfied reviewers.

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Sold in a Day customer reviews

Sold in a Day Reviews Trustpilot

Trustpilot Score: 4.4 / 5

Positive reviews focus on Sold in a Day’s friendly staff and the ease of the process. More negative reviews suggest Sold in a Day do not have funds available to buy properties themselves and instead act as a broker, connecting property owners with investors. There is also a suggestion that all the positive customer reviews may not be genuine.

Other recurrent topics in customer reviews include Sold in a Day going AWOL, becoming uncontactable, and dropping their offer by vast sums at the last minute. They also mention having to complete the sale on a date of the company’s choice, rather than their own. Being able to complete the sale on a date of your choice is one of the biggest benefits of selling to a genuine cash home-buying company. If the company you’re considering using isn’t able to offer that, it may indicate that they are not buying with their own cash funds.

It seems Sold in a Day put properties on the open market under the brand name Ready Steady Sold Ltd. There is no record of a company with the name ‘Ready Steady Sold Ltd’ being registered with Companies House – the government’s register of companies – so it appears it may just be a brand name being used by Sold in a Day. Ready Steady Sold have four customer reviews on Trustpilot, all of them give the company just one star. Some quotes from these reviews are included below:

“Listed our property without our knowledge or consent for sale online”

“No active phone number or legit details for this company. No internet presence, website does not work”

“Our property was put on the market and advertised online without our consent. No contract signed. Wasn’t taken down when I asked for it to be either.”

In Sold in a Day’s website FAQs, they include a question about whether the sale is private. The company answer is: “Yes, we understand this is important and that most owners don’t just want a fast sale, but also for it to be private”. This appears to be contradicted by customer reviews saying their properties were listed on Rightmove without their knowledge or consent.

Sold in a Day Reviews Google

Google Score: 4.2 / 5

On Google, reviews for Sold in a Day reflect a divide between customers seeking speed and those concerned with transparency. Satisfied sellers frequently praise the company for its efficiency, noting that sales often complete within three to four weeks. Conversely, a number of critical reviews mention last-minute price drops and express frustration over the company acting as a middleman/broker rather than a direct cash buyer. Some users also reported poor post-offer communication and technical issues, such as properties being listed online without formal consent.

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Compare Sold in a Day with Quick Move Now

Quick Move Now Sold in a Day
Established since 1998 According to Companies House (the government's register of businesses), Sold in a Day was established in June 2020.
Annual turnover £20.3 million Sold in a Day's company accounts are very sparse. Their most recent accounts show assets of just £260,754. This is not enough to buy even one average-priced property in the UK. Other than these accounts, the company has only ever posted accounts showing the company as dormant.
Members of any professional associations or redress schemes? Yes, Quick Move Now are members of The Property Ombudsman (TPO) and the National Association of Property Buyers (NAPB) Sold in a Day is listed on The Property Ombudsman under 'soldinaday.co.uk', but they are registered as an estate agency with the minimum legal requirement, rather than as a property buyer and full member. They are not members of the National Association of Property Buyers (NAPB).
Is the company registration number available on the website? Yes No

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"Quick Move Now was exactly the company I needed when I was selling my house fast due to chain collapse"

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Frequently Asked Questions About Sold in a Day

Sold in a Day’s FAQs suggest they may pay up to 85% of market value, but they say they assess each property individually.

It’s unclear from their website how Sold in a Day value properties. They say they will visit your property and make you ‘the best possible offer’, but it’s unclear whether this is based on an estate agent valuation, a RICS survey, or just their own internal assessment.

Sold in a Day’s FAQs claim there are no charges or fees to use their service.

Sold in a Day say they will pay your legal fees if you use a solicitor of their choice. If you wish to use your own solicitor, you’ll need to cover the cost yourself.

Sold in a Day claim to be able to buy a property in 7 days or less, but it’s unclear whether this is just the legal aspect or the sale or the whole sale process.

It’s unclear whether Sold in a Day by any properties directly, but several reviews do mention that customers’ properties have been put on the open market without the property owner’s knowledge or consent.

The professional property buying industry is unregulated. Companies can be voluntary members of organisations, which may indicate a commitment to act ethically.

Sold in a Day are registered with The Property Ombudsman, but as an estate agency rather than a property buying company. They are not members of the National Association of Property Buyers.

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