Who are Instant Home Offers

In all honesty, it’s unclear.

Instant Home Offers do not list a company registration number on their website, and we couldn’t find them on Companies House (the government’s official register of UK companies).

We did find another listing for the address given on Instant Home Offers’ website – Swift Sale Holdco Ltd.

Swift Sale Holdco Ltd’s nature of business is listed as ‘management consultancy activities other than financial management’. For reference, ‘buying and selling of own properties’ is an option available to companies for their nature of business listing, and this was not selected. This raises questions about the service this company offers, and whether they really do buy any properties.

What services do Instant Home Offers provide?

ccording to their website, Instant Home Offers claim to be able to buy your home in as little as 7 days. They claim to be able to exchange contracts in just 24 hours.

Instant Home Offers’ website claims they “can buy directly and exchange in a day”. However, in the company’s FAQs, in response to the question ‘Is Instant Home Offers a direct buyer?’, the company states that they are, in fact, not a direct buyer. Instead, they say, they work with ‘the UK’s fastest house buyers’. So, it appears they act in a brokering capacity, connecting people who want a quick property sale with potential buyers.

They also offer an online ‘modern method of auction’ service.

What is the buying process for Instant Home Offers?

The Instant Home Offers website breaks the process down into 3 steps.

Step 1: Get in touch with the company, either by completing an online form or by giving the company a call.

Step 2: The company say they will arrange for an independent chartered surveyor to assess the property. After this, the company will make you a no-obligation offer. They say you can expect this offer to come in around 20% below market value.

Step 3: If you choose to accept their offer, their website suggests you’ll be assigned a dedicated progression manager who will be your main point of contact throughout the sale.

How much below market value do Instant Home Offers offer?

Instant Home Offers’ website claims that they can pay up to 80% of market value for your property, but as they are connecting you with third-party buyers (rather than buying your property directly) one can assume the price will be dictated by how much the buyer is willing to pay.

Pros & Cons of Instant Home Offers

Instant Home Offers - Positives

  • UK-based company

Instant Home Offers - Negatives

  • Not buying your property directly means Instant Home Offers will be unable to make you any promises about how quickly your property will sell or what price you’ll achieve for it.
  • It’s unclear from their website or Companies House (the government’s official register of UK companies) who ‘Instant Home Offers’ are. As the company name cannot be found on Companies House, it can be assumed that ‘Instant Home Offers’ is a brand name for another company. Our research would suggest that this company may be Swift Sale Holdco Ltd (company number: 15436224), but this is not confirmed anywhere on Instant Home Offers’ website.
  • Instant Home Offers cannot be found on Companies House and Swift Sale Holdco Ltd was only established in January 2024. This means there are no financial records available for either company.
  • It’s unclear from Instant Home Offers who your agreement is with. Their website suggests that they manage the sale through to completion (like an estate agent), but it’s unclear whether you have any recourse if things don’t go as planned. Other similar companies make it clear in their terms and conditions that their role is simply to introduce you to the client and say they take no responsibility for anything that happens after the introductions have been made. It’s unclear from their website whether this is the case with Instant Home Offers or whether they take responsibility for the sale right up to sale completion.

Is Instant Home Offers legit? - Our verdict

We have a few concerns about Instant Home Offers, mainly around a lack of transparency and clarity.

Instant Home Offers mention several times on their website that they can “buy directly”. This is misleading. When you read their company FAQs, they explain that they do not buy properties directly and instead they have “close connections with the UK’s fastest house buyers”. It’s unclear whether this means they are connected to one direct house-buying company or that they source individual private cash buyers. Either way, if they’re not buying your property directly, they’ll be able to offer you little certainty about the speed, price or certainty of the sale.

It’s also really unclear who Instant Home Offers are. We couldn’t find a company registration number and there were no results for Instant Home Offers on Companies House (the government’s register of UK companies). We did find another company with the same office address – Swift Sale Holdco Ltd – but it’s unclear whether this is the same company. Without knowing who’s behind the company, it’s very difficult to do your due diligence and ensure you’re working with a reputable business. There is also a lack of financial information on both Instant Home Offer and Swift Sale Holdco Ltd. Swift Sale Holdco Ltd was only established in January 2024 and are therefore not required to publish their first year’s annual accounts until October 2025.

The other are we would usually suggest homeowners look at when assessing how legitimate a home-buying company is would be customer reviews, but this is also difficult with Instant Home Offers. Their website features a graphic suggesting they score 5 stars on Google, based on 16 reviews. However, when we looked them up on Google, we could only find 2 reviews. The company also has a profile on Trustpilot but has yet to receive a single review. This may cause concern for homeowners considering using their services.

Whilst the home-buying industry is unregulated, companies can sign up to membership of the National Association of Property Buyers (NAPB) and The Property Ombudsman (TPO). Instant Home Offers claim to be members of both of these schemes. Whilst we could find Swift Sale Holdco Ltd (the other company listed at Instant Home Offers’ address) listed on The Property Ombudsman, we couldn’t find either company on the National Association of Property Buyers’ member list.

On the ‘about us’ page of Instant Home Offers’ website, it says that Maddie Stocker – the company’s founder – set up the company to be “a beacon of integrity and compassion in the home-buying industry”. It goes on to say that they believe every homeowner deserves “a fair and transparent process”, and that they offer “honest and competitive prices from the outset”. They state: “When we agree on a price, you can trust that we will honour it”. The problem is that it’s not Instant Home Offers buying your property. Therefore, it won’t be them honouring any offer (unless they have some sort of guarantee that isn’t mentioned in their terms and conditions).

We would love to see a lot more transparency from Instant Home Offers on who they are, how their service really works, where their responsibility lies, and what recourse you will have if the buyer drops the price at the last minute or pulls out of the sale before completion.

Are Instant Home Buyers any good?

Reviews on third-party review platforms like Trustpilot and Google build credibility and trust. Unfortunately, Instant Home Offers do not have any reviews on Trustpilot (despite having a company profile) and have just 2 reviews on Google. It’s impossible for us to say how good they are or not based on just 2 customer reviews.

Our big worry with this type of service is that it offers you very little protection if things don’t go as planned. If you sell directly to a cash  home-buying company, you’re able to do your due diligence, carefully researching the company’s financial records, credentials and history. That simply isn’t possible if the person you’re selling to is coming via a property broker. Unless the company is buying your property directly, with their own cash funds (no investors or mortgages), they will be unable to offer you any guarantees on how quickly your property will sell or at what price. You will be no better off than selling via a high street estate agent, but will be expected to sell for a much lower price.

The benefit of selling to a genuine cash home-buying company, who will buy your property directly with their own cash funds, is that they can provide total certainty. They can offer a guaranteed property sale on a date of your choice. A genuine company should be able to buy in as little as 7 days and you’ll know exactly how much you’re going to achieve from the sale.

Instant Home Offers customer feedback - Real ratings from Trustpilot

Most praised aspects

  • Speed of sale: This is the most consistent praise. Many reviewers reported completing their sales within 2 to 4 weeks, with some distress sales or urgent cases completing even faster.
  • High-Quality Communication: Specific staff members are repeatedly called out for being proactive, approachable, and keeping sellers updated throughout what is usually a stressful process.
  • Stress Reduction: Customers who had previously struggled with traditional estate agents or had sales fall through multiple times praised the company for providing a hassle-free and reliable alternative that offered peace of mind.

Most common complaints

  • Below market value offers: As is standard for property buying services, some reviewers noted that the offers received were significantly lower (often cited between 75-85%) than what they might have achieved on the open market.
  • Failed or withdrawn offers: A small subset of negative reviews mentions the company withdrawing interest or being unable to proceed after an initial offer was made, sometimes after several weeks of waiting.
  • Initial pressure: Some users felt the initial approach was a bit over-promising or that the team was primarily interested in those in desperate situations, leading to a perception of “typical salesman” tactics by a few dissatisfied reviewers.

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Instant Home Offers customer reviews

Instant Home Offers Reviews Trustpilot

Trustpilot Score: 0 / 5

Instant Home Offers Trustpilot review score: Instant Home Offers have a profile on Trustpilot but have not yet received any reviews.

“Our property was put on the market and advertised online without our consent. No contract signed. Wasn’t taken down when I asked for it to be either.”

In Sold in a Day’s website FAQs, they include a question about whether the sale is private. The company answer is: “Yes, we understand this is important and that most owners don’t just want a fast sale, but also for it to be private”. This appears to be contradicted by customer reviews saying their properties were listed on Rightmove without their knowledge or consent.

Instant Home Offers Reviews Google

Google Score: 5 / 5

Google Reviews for Instant Home Offers are overwhelmingly positive, though limited in number. Customers frequently praise specific team members for their professionalism, empathy, and ability to help sellers achieve their goals in difficult circumstances. Reviewers highlight the company’s clear communication and “no-pressure” approach, noting that the process feels transparent compared to traditional estate agents.

While the company’s website displays a 5-star rating based on 16 reviews, independent searches often only surface a smaller handful of these on the live Google Business Profile, all of which reflect a high level of satisfaction with the speed and ease of the service.

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Compare Instant Home Offers with Quick Move Now

Quick Move Now Instant Home Offers
Established since 1998 Assuming Instant Home Offers and Swift Sale Holdco Ltd are the same company, the company was established in January 2024.
Annual turnover £20.3 million We couldn't find 'Instant Home Offers' on Companies House. Swift Sale Holdco Ltd, the company our research suggests may be the company behind Instant Home Offers, was only established in 2024. As a result, there are no financial accounts available. Swift Sale Holdco Ltd's first set of accounts are due to be published in October 2025.
Members of any professional associations or redress schemes? Yes, Quick Move Now are members of The Property Ombudsman (TPO) and the National Association of Property Buyers (NAPB) Instant Home Offers claim to be members of the National Association of Property Buyers (NAPB) and The Property Ombudsman (TPO). We couldn't find Instant Home Offers on either website, but did find Swift Sale Holdco Ltd on The Property Ombudsman's directory. If you're considering using Instant Home Offers, we would advise asking for proof of membership.
Is the company registration number available on the website? Yes No

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Frequently Asked Questions About Instant Home Offers

Instant Home Offers’ website suggests they pay up to 80% of market value.

Instant Home Offers say they arrange for an independent chartered surveyor to assess your property before they make you an offer.

Their website claims that Instant Home Offers do not charge any fees for their service, but they will need to make money to continue operating as a business. It’s likely that the company take a cut of the price an investor is willing to pay for your property. This means you are indirectly paying for the service.

Instant Home Offers website suggests they cover the legal fees associated with the sale.

Instant Home Offers do not buy your property directly. Instead, they connect you with property investors who may be able to buy it. This means Instant Home Offers will have very little control over how long the house-selling process takes. They claim their fastest sale happened 5 days after an offer was accepted, but it’s unclear how long it took for that offer to come in or how long their average selling time is.

No, Instant Home Offers FAQ section clarifies that they are not a direct cash buyer. Instead, they act as a broker, connecting you with third-party potential buyers.

The professional homebuying industry is unregulated, but Instant Home Offers do claim to be members of the National Association of Property Buyers, Trading Standards, and The Property Ombudsman.

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