Who are We Buy Any Home

London-based We Buy Any Home claim to be the UK’s number one home buying company.

What services do We Buy Any Home provide?

We Buy Any Home claim to be one of the only genuine cash home buyers in the industry, but some of their reviews make mention of their properties being sold on the open market through a sister-company (sold.co.uk). This suggests that We Buy Any Home offer both direct cash sales and estate agency services.

What is the buying process for We Buy Any Home?

When you sell your property to We Buy Any Home, you will go through the following process:

Step 1: Speak to a member of staff and tell them a little about your property. They will then use their own valuation software to judge your property’s market value.

Step 2: Within 24 hours of providing this information, you will be made a formal offer for your property.

Step 3: If you agree to the offer, you’ll be asked to instruct a solicitor and sign some paperwork before the company asks 1 or 2 RICS surveyors/valuers round to assess your property. They will then make a final offer based on their feedback.

This differs a little from other home buying companies. Most of We Buy Any Home’s competitors will get the property assessed by independent estate agents before making a formal offer, but We Buy Any Home rely on their own valuation software. They are also unusual in that they ask you to agree to using their service before making their ‘final offer’.

How much below market value do We Buy Any Home offer?

From their website, it’s not clear how much below market value We Buy Any Home will pay for your property.

Several customer reviews suggest the homeowners were initially made an offer of around 85% of market value, but some say their offer was then significantly reduced later in the process.

Pros & Cons of We Buy Any Home

We Buy Any Home - Positives

  • UK-based company
  • Members of The Property Ombudsman (TPO) and National Association of Property Buyers (NAPB)
  • Company accounts suggest that We Buy Any Home does have the cash available to buy a small number of properties directly.

We Buy Any Home - Negatives

  • Customer reviews talk about being asked to sign contracts agreeing to the sale before being given We Buy Any Home’s final offer. Being asked to sign any contract – other than the usual house sale contracts required to transfer property ownership – is a major red flag. This could leave you tied into using a particular home buying company and facing hefty fees if you try to exit the agreement.
  • Several customer reviews talked about high initial offers that were dropped significantly throughout the sale process.
  • A number of customer reviews mentioned poor communication once the initial contract had been signed.

Is We Buy Any Home legit? - Our verdict

We Buy Any Home are members of the NAPB and TPO, which is a good sign. The financial accounts for their parent companies would suggest that they have the financial capability to buy at least some properties directly.

Reviews appear to confirm that some properties are bought directly, but others talk about being directed to We Buy Any Home’s sister company (sold.co.uk); an online estate agency.

We Buy Any Home has a range of happy customer reviews, but there do seem to be several patterns in their negative reviews. Tales of offers being heavily reduced at the last minute, being tied-in with a contract, and a lack of communication are common. One reviewer also made claims about negative reviews being removed from Trustpilot, which questions how trustworthy their overall score is.

We would suggest caution if any home buying company tries to tie you in with any sort of contract. This is a big red flag in the unregulated home buying industry. From their customer reviews, it seems We Buy Any Home ask their customers to sign a contract before any surveyor or valuer visits the property in person – this leaves you very vulnerable to your offer being reduced during the sale process.

Are We Buy Any Home any good?

We Buy Any Home have been a big name in the home buying industry for some years, and obviously have some happy customers. Our biggest concern is around their use of contracts and the frequency with which offers are reduced. Two of the main benefits of using a cash home buying company are the speed and certainty they offer. If the company are making you an offer before doing a physical inspection of your property, the chances of the offer being reduced are very high. This leaves you with little certainty around the price your property will achieve and makes it difficult for you to make plans for your move. There is, of course, a small chance with any type of property sale that the survey will uncover something unexpected and result in a renegotiation, but if the company you’re selling to doesn’t get an independent valuation of your property from someone who has seen it in-person before making you a formal offer, you’re always going to be more vulnerable to a drop in price.

We Buy Any Home customer feedback - Real ratings from Trustpilot

Most praised aspects

  • Speed of completion: Many users report successfully closing a sale within 7 to 14 days, which is the primary draw for those needing immediate liquidity.
  • Clear communication: Positive reviews often cite being “kept in the loop” throughout the process, with clear explanations of the steps involved from valuation to completion.
  • Stress reduction: For sellers dealing with inherited properties or relationship breakdowns, the service is praised for removing the “faff” of multiple viewings and traditional estate agent delays

Most common complaints

  • Significant price reductions: The most frequent complaint involves “last-minute” price drops. Some reviewers report offers being slashed by 20% to 35% just before completion, sometimes after they have already committed to a new property.
  • “Bait and switch” tactics: Critics often feel the initial high offer is a “hook” to get them to sign a contract, only for the company to lower the price once the seller is financially dependent on the deal moving forward.
  • Restrictive contracts: Some users expressed concern over being “tied in” by contracts that prevent them from selling to other buyers for a specific period, sometimes involving exit fees or “get-out” clauses that weren’t clearly understood.
  • Surveyor issues: Complaints occasionally mention that the independent surveyors used were perceived as being “hell-bent” on finding faults to justify a lower final offer.
  • Aggressive follow-ups or ghosting: While many praise the communication, a subset of users reported either being pressured into decisions or, conversely, being “ghosted” after an initial valuation if the property didn’t fit the company’s criteria.

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We Buy Any Home customer reviews

We Buy Any Home Reviews Trustpilot

Trustpilot Score: 4.1 / 5

79% of reviews give the company a 5* rating, with lots of customers mentioning specific members of staff who they felt gave an exceptional level of service. It’s clear that the company does have a number of very happy customers, but they do also have their fair share of negative reviews.

Some recurring themes in their negative feedback include high initial offers being dropped throughout the sale process, being tied in with contracts, and staff not responding to customer calls and emails.

We Buy Any Home have responded to 84% of negative reviews in the last 12 months. They have also requested the removal of 21 reviews during that time period. 16 of those requests were rejected by Trustpilot, the other 5 were removed because Trustpilot could not get a response from the reviewer.

We Buy Any Home Reviews Google

Google Score: 4.3 / 5

We Buy Any Home Google review score: We Buy Any Home’s Google reviews are very similar to their Trustpilot reviews. Several positive reviews are balanced out by a notable number of customers who are unhappy with their experience. More than 20% of We Buy Any Home’s 265 Google reviews have a 1* rating. Criticism is similar to that left in Trustpilot reviews; bad communication, contracts that tie you into selling with them and charge a penalty if you change your mind, and prices being dropped at the last minute.

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Compare We Buy Any Home with Quick Move Now

Quick Move Now We Buy Any Home
Established since 1998 We Buy Any Home talk about 300 years of collective experience, but don’t actually say which year they were established. Their website has been active since 2010.
Annual turnover £20.3 million We Buy Any Home is a trading style of 2 companies; EMC Finance and Kazai Capital Ltd. Kazai Capital’s latest annual turnover was £857,000. EMC Finance’s turnover is not readily available.
Members of any professional associations or redress schemes? Yes, Quick Move Now are members of The Property Ombudsman (TPO) and the National Association of Property Buyers (NAPB) Yes, We Buy Any Home are members of The Property Ombudsman (TPO) and the National Association of Property Buyers (NAPB)
Is the company registration number available on the website? Yes Yes

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Frequently Asked Questions About We Buy Any Home

It’s not clear from We Buy Any Home’s website what level of offer you can expect to receive from them.

We couldn’t find any information about how We Buy Any Home value properties.

No, We Buy Any Home say there are no fees or hidden costs when using their service.

No, their website suggests that you will be responsible for your own legal fees.

We Buy Any Home say they can buy in as little as 7 days.

We Buy Any Home claim to be genuine direct cash buyers, but a number of their customer reviews mention being tied into a contract before being given the final offer. This is a red flag for any property buying company.

The property buying industry is unregulated, but companies can choose to become voluntary members of industry organisations such as The Property Ombudsman and the National Association of Property Buyers. We Buy Any Home are members of both.

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