Who are Bettermove

Leeds-based Bettermove claims to offer bespoke quick sale solutions.

What services do Bettermove provide?

Bettermove’s website suggests they can either buy your property from you themselves or find a buyer for your property from their network of investors and pre-approved buyers.

What is the buying process for Bettermove?

Bettermove’s website outlines the following 5-step process for selling your property.

Step 1: Get in contact with Bettermove via telephone, WhatsApp, email or an online form.

Step 2: One of their team will get in contact to find out more about the property and your requirements.

Step 3: Bettermove will make an offer to buy your property or sell it on your behalf.

Step 4: They work to your timescales.

Step 5: The sale will complete and the money will be paid into your bank account.

How much below market value do Bettermove offer?

Bettermove’s website doesn’t explicitly state how much below market value they pay for property, but it does include an interactive tool that suggests you can expect to achieve around 90% of your property’s market value.

The tool feels a little misleading, however, as it appears to suggest that a typical estate agent will only be able to get you 87.5% of your property’s value. Property buying companies make a profit by buying property at a discount. They wouldn’t be able to make any profit on your property if they’re willing to pay more than you would achieve selling your property on the open market with a high street estate agent.

Cash homebuying companies should be transparent about how much they believe your property would sell for on the open market and provide evidence to support that figure. They will then discuss with you what level of discount they need to apply to your offer and why.

Pros & Cons of Bettermove

Bettermove - Positives

  • UK-based company
  • Members of The Property Ombudsman (TPO) and National Association of Property Buyers (NAPB)
  • Bettermove have positive customer reviews that praise members of staff for being helpful and supportive

Bettermove - Negatives

  • Customer reviews and company accounts suggest the majority of Bettermove’s business is selling properties on behalf of their owners rather than buying properties directly. A company is only able to offer you any guarantees around price and timescale if they are buying your property directly with their own cash funds.
  • Some of Bettermove’s less positive reviews talk about properties taking a long time to sell or not selling at all. Bettermove market themselves as a quick property sale service, but if they’re not purchasing your property directly your sale will be as vulnerable to chain issues and delays as any other open market sale.
  • A significant number of customer reviews complain that the promised network of investors never materialised, and their property was simply advertised on Rightmove and Zoopla at a heavily reduced price. This created an online ‘footprint’ of the property being advertised at a reduced price and meant property owners were not able to advertise their properties at true market value if Bettermove were unsuccessful in finding a buyer for the property.
  • Several customer reviews mention being tied in with contracts and option agreements. This is something that you should always avoid when selling to a property buying company. You can read more about these types of agreements here.

Is Bettermove legit? - Our verdict

Bettermove are members of the NAPB and TPO, which is a good sign. They also have some very positive customer reviews, but it seems most customers are reviewing an online estate agency service rather than a direct cash homebuying service.

According to publicly available financial accounts for Bettermove’s main operating entity, the company’s asset balance suggests a reliance on external funding or alternative structures for large-scale property acquisitions. While Bettermove may utilise multiple group companies or SPVs to facilitate cash purchases, the public data for their primary brand indicates they may not always act as the direct, sole cash buyer for every transaction.

It is worth noting that Bettermove offers two distinct paths to sellers – A direct cash purchase route and an assisted sale/investor introduction route. However, based on customer feedback trends, a recurring point of friction occurs when sellers expect an immediate direct purchase but are instead routed through their investor network or listed on the open market via property portals.

When a property is sold to a third-party (investors or buyers on the open market), you will have no certainty around timescales or what price you’ll achieve from the sale. Bettermove state on their website that they will agree a price with you, and then anything they achieve from the sale above that amount is kept by them as payment for their services. However, more than one customer review suggested that this agreed amount was renegotiated when the company struggled to sell the property.

 

Are Bettermove any good?

Bettermove seem to have a significant number of happy customers based on their reviews, but unless you opt for their direct cash homebuying service, it’s unclear how their service differs from other online estate agencies.

There are also questions regarding how quick their service is. Bettermove market themselves as a quick sale solution, but this doesn’t appear to have been the case for a number of customers, with one stating their sale took 6 months to get contracts to completion after an offer was made.

If you’re in need of a quick or guaranteed property sale, your best option is always going to be to sell to a homebuying company that will buy your property directly with their own cash funds. Any company relying on investors, mortgages or third-party buyers is going to be vulnerable to chain-breaks, delays and renegotiations.

If a cash homebuying service won’t work for you, your next best option is likely to be pricing your property competitively with a local high street estate agent. Whilst this won’t offer the speed or certainty of selling to a genuine cash homebuying company, their local knowledge will ensure you achieve a good price for your property.

Bettermove customer feedback - Real ratings from Trustpilot

Most praised aspects

  • Free selling model: Sellers consistently praise the fact that they pay £0 in estate agency fees and have their legal costs covered. Bettermove makes its money by keeping any amount achieved above the fixed price you agree on day one.
  • Highly responsive staff: Reviews frequently highlight specific team members for being exceptionally polite and returning calls within minutes.
  • Speed of listing: Many 5-star reviewers were impressed by the fast turnaround, with properties often photographed, described, and live on major portals like Rightmove and Zoopla within 24-48 hours of the first contact.

Most common complaints

  • The investor disconnect: A recurring 1-star complaint is that sellers were told ready-to-go investors were waiting, only to find their house simply listed on the open market at a discounted price. This can create a digital footprint of price drops that may affect future value.
  • Long completion timelines: Despite the 30-day sale marketing, several critical reviews mention the process taking 6–12 months.
  • Buyer reservation fees: There is significant negative feedback from buyers regarding a £1,000 non-refundable reservation fee. Some sellers feel this pay-to-play model scares off genuine buyers who are uncomfortable with unconventional fees.

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Bettermove customer reviews

Bettermove Reviews Trustpilot

Trustpilot Score: 4.7 / 5

The biggest complaints seem to be that the promised network of investors never materialised, and properties were just listed on Rightmove and Zoopla at a discounted price. This, they claim, damaged their future property sale prospects.

There are also questions around how quick an option Bettermove provide, with several customer reviews stating that their sale took significantly longer than expected.

A company will only be able to offer you any certainty around price and timescales if they are buying your property directly with their own cash funds.

Bettermove have responded to 33% of negative reviews left in the last 12 months, typically replying in 1 week or less. They have requested the removal of 14 reviews during that time, but Trustpilot found in favour of the reviewer in 8 of those cases. The remaining 6 cases were removed because the reviewer did not respond to Trustpilot.

Bettermove Reviews Google

Google Score: 0 / 5

Bettermove Google review score: We couldn’t find any Google reviews for Bettermove.

Bettermove Reviews Martin Lewis

Bettermove have been featured on Martin Lewis’ advice forum regarding threats from a credit agency and concerns about the legitimacy of buyers being asked to pay a reservation fee. This may raise concerns for homeowners.

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Compare Bettermove with Quick Move Now

Quick Move Now Bettermove
Established since 1998 Bettermove was bought by its current owners in February 2019.
Annual turnover £20.3 million As a small company, Bettermove do not have to publish their annual turnover. The financial information they have made public suggests they do not have the funds available to buy any significant number of properties without sourcing third-party funding from investors or mortgages.
Members of any professional associations or redress schemes? Yes, Quick Move Now are members of The Property Ombudsman (TPO) and the National Association of Property Buyers (NAPB) Yes, Bettermove are members of The Property Ombudsman (TPO) and the National Association of Property Buyers (NAPB).
Is the company registration number available on the website? Yes Yes

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"Quick Move Now was exactly the company I needed when I was selling my house fast due to chain collapse"

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Frequently Asked Questions About Bettermove

It’s unclear how Bettermove value properties.

No, Bettermove’s website claims there are no fees or hidden costs associated with their services.

Yes, Bettermove say they will cover your legal bills.

If you accept their cash offer, Bettermove claim they can complete a sale in as little as a week. If you choose for Bettermove to find you a buyer, it’s very difficult for them to offer you any sort of certainty around timescales. One customer who wrote a review of the company said their sale took over a year!

Bettermove claim that they either buy your property directly or find you a buyer. The claim to have a network of pre-approved cash buyers, but also say they will list your property on portals such as Rightmove.

It’s unclear from Bettermove’s website how they make money. They say there are no fees or costs for the seller, so it can only be assumed that they take a cut from the buyer.

The property buying industry is unregulated. Companies can become voluntary members of professional organisations and redress schemes, which is a positive sign. Bettermove are members of The Property Ombudsman and the National Association of Property Buyers.

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