Who are Property Heroes
Property Heroes are a property company based in London.
What services do Property Heroes provide?
According to their website, Property Heroes help homeowners by comparing offers from cash buyers, investors and modern auction houses.
What is the buying process for Property Heroes?
The Property Heroes website sets out the following process:
Step 1: You submit an online enquiry, providing some basic details about your property.
Step 2: Initial offers will be given, based on data available online.
Step 3: You choose which option to accept and sign terms
Step 4: A local valuer and surveyor will come and view the property.
Step 5: The valuer will confirm the market value and whether the initial offer is realistic.
Step 6: A date for completion can be set.
How much below market value do Property Heroes offer?
Whilst they don’t state how much below market value you can expect offers via Property Heroes to come in, they do state that cash buying companies typically offer around 80% of market value.
They also work with auction companies, who they say can pay up to 90% of market value but acknowledge will only successfully sell around 80% of properties. It’s important for homeowners to be aware that any properties that have been advertised with a low guide price may prove difficult to sell via other methods if auction is unsuccessful.
Pros & Cons of Property Heroes
Property Heroes - Positives
- UK-based company.
- The small number of reviews the company has are positive.
Property Heroes - Negatives
- The company has been going less than a year, therefore there is very little verifiable information available.
- Property Heroes are a comparison service and not a cash-buying company. They don’t buy any properties themselves. As a result, they are not able to offer any guarantees or certainty around how quickly your property will sell or what price you will achieve for it.
- Any buyer connected with this service, whether a property-buying company, investor or auction buyer, is going to want to pay less than market value. Property Heroes will also be taking a cut somewhere, meaning you will be likely to achieve less for your property than you would going to the providers directly.
- A genuine cash home-buying company will pay less than market value, in order to cover their business costs. In exchange, they offer you a guaranteed property sale on a date of your choice. Any third-party service like Property Heroes is unable to offer guaranteed speed, price or sale success, yet will still ask you to accept a below market value offer.
- The FAQs mention that you need to “accept the offer and sign terms” before your property is valued. We would always recommend that you avoid signing anything other than normal property transfer documents that will come from your own solicitor. Any offer made before a property valuation has taken place is speculative and unlikely to be accurate.
Is Property Heroes legit? - Our verdict
Property Heroes are a new company. They’ve been operating for less than a year and, as a result, there is very little information available.
They are upfront about the fact that they don’t buy properties themselves, instead seeing their role as being to introduce homeowners to different property sale routes. Whilst we admire their honesty and transparency about not buying properties, we do have some concerns about this type of service. Any company that is not buying your property directly will not be able to offer you any sort of guarantees around whether your property will sell, how quickly it will sell or how much you will achieve for your property.
We’re also concerned about a reference in Property Heroes FAQs to accepting an offer and signing terms before your property has been valued. We would always advise not to sign up to anything that ties you into using a service as this is a common red flag for property companies of this nature.
Are Property Heroes any good?
Having been established for less than a year, it’s impossible to say whether Property Heroes are any good. They do have a small number of positive customer reviews, but as they don’t buy properties themselves, they are unable to offer homeowners any guarantees around speed or price.
At the end of last year, we sold our property at auction through Property Heroes and worked closely with James, who was professional and supportive throughout the entire process. No question or concern was ever too much trouble for him and he always responded promptly. The entire experience was seamless and hassle-free, with James managing everything and coordinating with the auction house on our behalf.
After the sale, there was a minor issue with the auction house, but James swiftly and efficiently resolved it, so I didn’t have to get involved. Communication was all handled via WhatsApp and email, making everything convenient and easy.
I would highly recommend Property Heroes to anyone looking to sell their property.
We’ve partnered with Property Heroes a few times now and every experience has been excellent. The guys behind it are great to work with and I like forward to doing lot more together in the future.
I would highly recommend using these guys. Max and James were extremely helpful and went above and beyond my expectations!
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Property Heroes customer reviews
Property Heroes Reviews Trustpilot
Trustpilot Score: 4.4 / 5
The reviews praise the support offered to homeowners who have made contact with Property Heroes, but don’t go into much detail about how quickly their property sold or how much below market value they accepted.
Property Heroes Reviews Google
Google Score: 5 / 5
Again, reviews are complimentary about the level of customer service provided by Property Heroes but don’t give detail about speed or price.
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Compare Property Heroes with Quick Move Now
| Quick Move Now | Property Heroes | |
|---|---|---|
| Established since | 1998 | According to Companies House (the government's register of businesses), Property Heroes were established in 2024. |
| Annual turnover | £20.3 million | Property Heroes have been operating for less than a year and therefore there is no financial information publicly available. |
| Members of any professional associations or redress schemes? | Yes, Quick Move Now are members of The Property Ombudsman (TPO) and the National Association of Property Buyers (NAPB) | No, we couldn't find any evidence that Property Heroes are members of any professional association or redress schemes. |
| Is the company registration number available on the website? | Yes | Yes |
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Frequently Asked Questions About Property Heroes
Property Heroes do not buy properties themselves. They are upfront about this and instead talk about helping homeowners to find the right property sale solution, based on the homeowner’s individual circumstances.
Because they’re not buying your property, Property Heroes will have little control over what price you achieve for your property. They suggest genuine cash buying companies will offer around 80% of market value.
Property Heroes do not value your property themselves. They are a comparison or brokering service, connecting you with other companies.
Property Heroes can connect you with cash buying companies and auction houses. There would generally be no fees to pay for the cash buying company option (though your property would be purchased at a discount), but if you choose the auction route, there will usually be auction fees to pay.
Property Heroes do not buy properties and therefore they would not be able to pay your legal fees.
Property Heroes do not buy properties. They are therefore unable to offer any certainty around timescales.
How long your property sale takes will depend on which sale method you choose.
Property Heroes are not a direct cash buyer. They connect homeowners with different property sale options.
The property buying industry is unregulated, but companies can become members of industry organisations and redress schemes voluntarily. We could not find any evidence of any professional organisation membership.