The Advertising Standards Authority have ruled that We Buy Any House claims are misleading the public.
We Buy Any House claims are misleading as they have suggested they brought houses directly from the sellers, when actually they rely on cash investors to purchase the properties and as such were actually providing estate agency services.
Claims on their website included economic or time constraints can often lead homeowners to seek out companies that buy houses for cash. We Buy Any House should not be compared with an Estate Agent because we buy properties direct from the seller, so avoiding expensive Estate Agency fees. We offer a free service and legal representation. The offer we present is the amount you will receive on completion without deductions.
These claims have been highlighted as false advertising, breaching the CAP Code (Edition 12) rule 3.1 (Misleading advertising) and subsequently the Advertising Standards Authority have told them to remove the advert in its current form and any future advertising must not be misleading.
With 100’s of house buying companies on the market, this news will undoubtedly make people looking for a quick house sale feel nervous about who to trust. Many companies claim they buy properties from home owners who need to sell quickly, but in reality, the offer made could be a fraction of the real value and in a time no quicker than if selling on the open market.
However, there are quick house sale companies who stand apart and are honest and transparent including Quick Move Now, who are genuine buyers with their own cash reserves meaning they don’t rely on investors or brokers.
Danny Luke, Business Manager at Quick Move Now said:
We have concerns about the number of companies claiming to be instant cash buyers when this is simply not true. My advice to members of the public looking to use a quick house sale company would be; ask to see proof of funds or visit Companies House to access their full accounts. If neither of these can be provided, I would recommend looking elsewhere.
Established in 1998, Quick Move Now is the UK’s leading quick house sale company. Having directly purchased over 5,000 properties, Quick Move Now is one of only a handful of companies who have immediate access to their own funding, meaning a quick sale is guaranteed!
Quick Move Now prides itself on being a professional, friendly and reliable company who are totally transparent and honest, providing all customers with realistic expectations in terms of cash offers and timescales and don’t deviate away from these.