Olympic legacy: Property’s winners and losers

Olympic legacy

A central part of Lord Coe’s winning bid to host the 2012 Olympics was a promise to transform the East End of London, and now, as Rio 2016 gets underway, data released by the UK’s leading professional home buying company suggests that London 2012 regeneration is still having a positive impact on the property market, four years later. Is this the Olumpic legacy?

Research by Quick Move Now has revealed that prices of properties surrounding several key Olympic areas have risen at a significantly higher rate than in neighbouring areas.

Stratford, home to the Queen Elizabeth Olympic Park, and Bow, which was also part of the Olympic park, saw average property price increases of 68 percent and 72 percent respectively between January 2012 and January 2016, whereas London as a whole saw lower price rises of 45 percent during the same time period.

Similarly, Swanley, site of the Olympic road cycling events, saw an average property price increase of 36 percent between January 2012 and January 2016, compared to price rises of just 15 percent and 17percent in neighbouring Hextable and Wilmington.

And it’s not just London that has felt the Olympic effect. Dorney in Buckinghamshire, which hosted the Olympic rowing events, has also benefitted from unexpected property price growth in the last four years, with an average price rise of 72 percent between January 2012 and January 2016, while nearby Burnham and Slough saw comparatively modest growth of 52 percent and 33 percent respectively.

Unfortunately not all Olympic venues have fared so well in the property stakes, however. Hadleigh in Essex and Waltham Cross in Hertfordshire have both seen smaller property price growth than their surrounding areas, and Portland, which hosted the sailing events, has actually seen a fall in average property prices since the Olympics.

Quick Move Now’s managing director, Danny Luke, commented:

It’s little surprise to see that the property market in Stratford and Bow has performed well; whenever there is regeneration we can expect to see an impact in the property market, however the amount of growth they’ve experienced, compared to other East End areas, is impressive. It’s unfortunate that every Olympic venue has not witnessed the same growth, but there is a clear correlation between the areas that received the most attention and the most investment, and those that achieved the most growth.

This content was written by Quick Move Now
Published on 10th August 2016
Last updated on 6th August 2018

Get an instant free estimate

We have £6,354,923 instantly available right now to buy your house

  • Property Details
  • Contact Details
  • Your Quote
  • 1 Property Details
  • 2 Contact Details
  • 3 Your Quote

No risk free quote

  • Guaranteed sale
  • Become chain free
  • No fees
  • Please select yes to agree to our terms of data collection to proceed.

Terms of data collection

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eget consequat lectus. Suspendisse vitae vestibulum mi. Suspendisse maximus mauris vel nunc sodales dapibus. Etiam ornare neque non purus ullamcorper, sit amet elementum libero laoreet. In quis sodales ex. Curabitur ultricies ex et leo euismod dapibus. Nam vel sem finibus, semper purus sed, vestibulum ligula. Interdum et malesuada fames ac ante ipsum primis in faucibus. Duis ut elementum quam, a cursus diam. Nunc urna felis, consectetur ut fringilla eleifend, blandit id odio. Sed mattis leo non metus suscipit tristique. Fusce lacinia erat ac dolor rhoncus blandit. Maecenas lobortis commodo libero, non semper nunc vestibulum eu. Morbi eu interdum libero. Fusce rhoncus faucibus est vel blandit. Donec eget erat vitae neque scelerisque aliquet id ac metus.

Donec non dui vitae elit feugiat rhoncus eget in elit. Mauris pharetra sem enim, gravida auctor dui aliquet a. Donec mollis dignissim risus eget pharetra. Nullam condimentum massa nulla. Etiam id sollicitudin libero. Nunc ligula ante, cursus eu euismod nec, congue eu neque. Nullam suscipit ante ipsum, nec vulputate justo semper eget. Pellentesque sit amet orci ac urna sollicitudin cursus sed vitae leo.

Curabitur lorem tortor, consequat nec elementum eu, convallis a velit. Ut ac consequat orci. Morbi id vestibulum leo. Praesent pellentesque efficitur quam eu scelerisque. Duis pulvinar molestie maximus. Phasellus a mattis enim. Vestibulum ullamcorper, odio vel lacinia mattis, dui orci volutpat massa, sit amet ornare felis ipsum at ligula. Duis pretium in nisi id hendrerit. Nunc ornare nunc et dolor vehicula, sit amet congue nisl viverra.

Back to property details

Your free, no obligation estimate request has been successfully submitted.

One of our property experts will be in touch shortly to discuss your requirements in more detail.

Call us on

0800 068 3366

or we will call you


Property Ombudsman Logo National Association Property Buyers Logo Chartered Trading Standards Institute Logo British Property Federation Logo


Quick Move Now
Interface Business Park,
Floor One, Unit 15,
Royal Wootton Bassett,

Get your cash offer now

10 Days
0 Hours
11 Minutes

You're currently offline