Five ways to market a property using social media

What is the most effective way of using social media that you can think of? Reconnecting with old friends? Keeping tabs on your favourite celebs? How about selling your house?

In a world reliant on Facebook, Twitter and the like, more people are turning to social networks as a way of marketing their home to help drum up interest before a sale.

Considering the economic climate and the difficult housing market, it’s understandable that people are exploring new ways to cut the costs of estate agents and make the most of the resources already available to them. Here are five ways to help your property get noticed online.

  • Video
    If a picture tells a thousand words, then a video must be worth a million. It almost seems surprising that more estate agents don’t provide video tours of properties online. Taking the audience on a virtual tour of your property, and even the surrounding area will give them a much better view of the property than a handful of photographs ever could. Youtube and Vimeo are perfect platforms from which to showcase your house, and present the perfect opportunity to draw in potential buyers. Make sure to optimise your video title around specific terms, such as “Three-bedroom property for sale in Stratford”. This will improve the visibility of your video in search engines and and help to ensure it is found by the right audience.
  • Forums / chat rooms
    Perform some property-related searches in Google to get an idea of where people are going to find information. Join local groups and forums to spread the word about your property, getting as many people interested as you can. The Internet is a free platform from which to broadcast your voice, so make sure you are using it as best you can to get the most visibility for your property.
  • Facebook
    Facebook is a great place to reach potential buyers in and around your area, and there are several ways to so. Firstly, you could run some adverts, which are relatively easy to manage and require little budget. With the option to target your key demographic, you can be as selective as possible to ensure that your adverts reach the right people. For instance, if renting a small flat near a university you may wish to target students, whereas if you’re trying to sell a large detached property in the countryside, a more mature audience may be more appropriate.
    Furthermore there are many groups and pages on Facebook which you could join; from local community groups to those dedicated to property buying and selling.
  • Digital particulars
    When viewing a property, it’s likely you will be given an information pack telling you everything you could possibly want to know about it. Why not put one together for your own property? A collection of pictures, room sizes, recommendations and information about the local community is very helpful for potential buyers. You could then upload this to Slideshare or even make an interactive PDF via Issuu to really bring it to life. Don’t forget to include your contact details!
  • Blog
    Despite what you may think, you don’t need to to be a web guru to create a website. There are many free platforms out there, such as WordPress.com which offer free themes to have you up and running within a matter of minutes. You could use your site to host as much imagery, video content and information relating to your property as you wanted, all free of charge. If you’re feeling adventurous you could even buy your own domain name – something including your property’s address such as www.numberstreettown.co.uk would work well – which you could then share online, and even print on a board outside of the property.

Many sellers overlook the potential that the internet has to offer when it comes to marketing their property and too often rely on estate agents to do all the work, but with a little time and effort the social web can be a great place to connect with potential buyers.

This content was written by Quick Move Now
Published on 9th May 2013
Last updated on 20th April 2017

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