5 tips on using video to market your property

You have a website bursting with photographs. You’ve prepared an information pack containing all the details a prospective buyer could possibly need. So why isn’t your property attracting the attention it deserves? When it comes to marketing your property, the competition can be tough. So tough that if you want to get ahead in the game you will need to go the extra mile and make sure you are doing everything you possibly can to get your property noticed.

Photographs seem to be the obvious go-to when marketing property, but how often do you see a video on a seller’s website? If pictures are worth a thousand words, then videos must be worth a million. A video can be used give audiences a virtual tour of your property and can be produced cheaply if you invest just a little time and effort.

  • What do you film?
    Choosing what exactly to include in your video is the most important part of the process. The whole video should not exceed 60 seconds, so choose a few of the property’s best assets to focus on. An external, establishing shot is vital as it gives viewers an impression of location and any neighbouring properties. After that, the main rooms are generally the kitchen, the master bedroom, the living room, dining room and garden.Don’t give away all your secrets in the video – you want to film enough that you will entice audiences to view the property for themselves. However at the same time, try to include the most attractive parts of the property so not to put audiences off.
  • Lighting
    There’s no point in showing people your video if nobody can see what is happening. Make sure your rooms are tidy and haul open the curtains, letting as much natural light in as possible. The camera loves environments that are bright and airy, and filming on a sunny day will make your property warm and inviting to the audience.
  • Movement
    The main difference between video and photographs is the use of movement. Explore the property with the camera, but keep it controlled. You are not filming Saving Private Ryan here – a slow, gentle panning motion will allow the audience to take in the property and not confuse them. Try and avoid walking with the camera, as the bouncing motion can look unprofessional and unpleasant. The use of a tripod is absolutely necessary.
  • Sound
    So you have your light, beautiful shots, and you’ve put it together into a nice short video. But there is something missing – sound. Placing a gentle music track over the top is a perfect way to bring the elements together. There are plenty of royalty free music tracks to be found on the internet, and a huge range of genres to choose from.

    If possible, try and avoid featuring people in the video. There is nothing more off-putting than a boring person standing in the way describing the room you’re looking at. By letting the property itself do the talking for you, it gives you more room to lay down a nice music track as the finishing touch on your video.

  • What next?
    Once you have finished your video, you need to find somewhere to put it. There are plenty of video hosting websites available, such as Youtube, DailyMotion and Vimeo. Upload your video and do not forget to include a short description along with the address and a relevant title. Once that’s uploaded, you can embed the video on your website, post on local property sites, chat rooms and social networks and wait for the viewings to come pouring in!

Operating since 1998 and having bought more than 4,500 homes, Quick Move Now is the UK’s largest and most respected home buyer.

This content was written by Quick Move Now
Published on 18th June 2013
Last updated on 20th April 2017


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